10% of all proceeds from the AvidCyclist.com membership program will support critical advocacy and safety initiatives
Littleton, Colorado– February 5, 2026 – AvidCyclist.com, a leading online platform for the cycling community, today announced a formal partnership with The White Line Foundation, a non-profit organization dedicated to ending the tragic and preventable deaths of vulnerable road users. This partnership deepens a long-standing collaboration that began with the inaugural “Ride For Magnus” over a year ago, and solidifies AvidCyclist.com’s commitment to making cycling safer for everyone.
As part of this new alignment, AvidCyclist.com will donate 10% of all proceeds from its membership program directly to The White Line Foundation to support their critical advocacy and safety initiatives.
This partnership was forged in the wake of the tragic death of 17-year-old cycling prodigy Magnus White in 2023, an event that galvanized the cycling community and led to the creation of The White Line Foundation. AvidCyclist.com has been a staunch supporter of the foundation since their introduction to each other, working closely with them on the “Ride For Magnus,” a memorial ride that brought together thousands of cyclists to honor Magnus’s memory and advocate for safer roads.
“Our support for The White Line Foundation has been a core part of our identity since meeting Michael and Jill White,” said Gary Robinson, founder of “AvidCyclist.com. “We have witnessed firsthand the incredible work they are doing to drive meaningful change, from their powerful storytelling to their data-driven advocacy and the innovative Route2Change initiative, which I have been proud to be part of, to their introduction of the Magnus White and Safe Streets for Everyone Act of 2026..Formalizing our partnership and committing 10% of our membership proceeds is a natural and necessary step for us. We believe that by investing in The White Line Foundation, we are investing in a future where every cyclist can ride without fear.”
The White Line Foundation has quickly become a leading voice in the movement to protect vulnerable road users. Their multi-faceted approach, which includes sharing the human stories behind the statistics, providing accessible data on road safety, and advocating for safer technology and stronger legislation, has already made a significant impact. The foundation’s Route2Change initiative, a “moving town hall” that brings lawmakers to the sites of fatal crashes, is a powerful example of their innovative and impactful advocacy work.
“We are incredibly grateful for the unwavering support of AvidCyclist.com,” said Jacqueline Claudia, Executive Director of The White Line Foundation. “Their commitment to our cause, both through their platform and now through this generous financial pledge, will be instrumental in our efforts to end vulnerable road user deaths by 2035. This partnership is a testament to the power of community and the shared belief that we can and must do more to protect cyclists and all who share our roads.”
To learn more about The White Line Foundation, visit https://www.thewhiteline.org/ or follow them on Instagram at https://www.instagram.com/thewhiteline.foundation/
