The question of Trek’s survival in a potentially turbulent 2025 bike market is complex. While recent news of restructuring and product line reductions has raised concerns, it’s crucial to remember Trek’s position as a major player in the industry. Their extensive dealer network, diverse product portfolio (spanning road, mountain, e-bikes, and more), and strong brand recognition provide a solid foundation. However, the challenges are real: potential tariffs, shifting consumer demand, and increased competition from direct-to-consumer brands.
We can do our part to make this planet healthier by choosing more sustainable lifestyles, like forgoing some car rides, and taking a bike instead. To get you in the
This one is all about finding purpose and how often times it comes from a place of fear and tragedy. I’m proud to share with you a short film we have
By: Alex Winnicki, Second Arrow Nutrition Consulting As a dietitian, I see this show up often in athletes who: Have an all-or-nothing mindset Live by “burn it to earn it”
In the early eighties [1880’s] Mark Twain learned to ride one of the old high-wheel bicycles of that period. He wrote an account of his experience, but did not offer
The driver who struck and killed young rising cycling champion Magnus White is being considered for a halfway house just months into her four-year prison sentence. Yeva Smilianska was sentenced
Who’s ready to ride?! MOmentum Bike Park, the largest municipal facility of its kind in Missouri, will open to the public on Monday, November 24, 2025. Everyone is invited to