Smith and Wild Rye, March 5, 2025, announced their collaborative collection of women’s technical cycling apparel, complemented by co-brandedhttp://www.wild-rye.com/ unisex protective helmets and performance eyewear for this coming Spring and Summer.
The Smith x Wild Rye limited-edition capsule collection is inspired by their shared legacy of adventure with origins in Sun Valley, Idaho through these co-branded products that embody growth, evolution, innovation, and shared experiences. The vibrant collection, pulling inspiration and coloration from the abstract cross-section of roots, is comprised of beautifully designed technical apparel from Wild Rye’s women-led company including the Lil’ Party Shirt, Frankie Bike Short, Gem Distance Jersey, Alyssa Stash Chammy, Galena Bike
Gloves, Pungo Cap, and Wild Rye Bike Socks. Following the success of its award-winning predecessor and the product that kicked off the bike origins for the brand, Smith’s much-anticipated launch of the Forefront 3 helmet is included in the offering, along with the best-selling Network helmet and Bobcat sunglasses.
Cassie Abel, founder and CEO of Wild Rye put it best in saying: “Wild Rye and Smith both have roots deeply planted in Sun Valley, Idaho, and our shared origin in this small, vibrant town has shaped who we are today, Wild Rye was built on empowering women to do things differently, a lesson I first learned during my time at Smith, where I saw the power of thinking outside the box and challenging the status quo. This collaboration is a celebration of both where we started and the journey we’ve taken since, and no better partner exists for this project than Smith, whose decades-long commitment to innovation has resulted in products that fuel adventure and create lasting experiences.”
“As a brand built on living life beyond walls, Smith is delighted to partner with Wild Rye in their mission to get more women outside. The Smith x Wild Rye collab is designed to inspire confidence and connection for every woman on all her adventures, and continue to foster an outdoor community of acceptance and inclusion,” said Taryn Ryan, global head of marketing at Smith.
The new Smith x Wild Rye Collection is available now online at wild-rye.com, smithoptics.com, and will be available select retailors nationwide.
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