Ahead of the curve on the high-carbohydrate fueling trend, Flow Formulas helps athletes consume higher carb loads efficiently while minimizing gastrointestinal discomfort. Every product is precision-designed to deliver sustained energy without compromise, empowering endurance athletes to perform at their peak during intense competition or long pursuits. Over the years, Flow Formulas has been the choice of top cyclists and endurance athletes, including Dylan Johnson, Jeremiah Bishop, Lauren De Crescenzo, Ian Boswell, Stefano Barberi, and Deanna Mayles—each drawn to the brand’s integrity, transparency, and high-level performance outcomes.
Sustainability is integral to Flow Formulas’
philosophy of respect—for the athlete, the planet, and the sport. The company incorporates post-consumer recycled (PCR) packaging, reusable tubes, flasks to use with their powdered customizable gel mix, and continually researches greener materials like seaweed-based flexible films for future packaging innovations. This commitment reflects Flow’s core values of love, respect, and excellence: love which incorporates inclusivity and community, respect for people and nature, and an unending pursuit of excellence in flavor, function, and customer experience.
2025 marks an exciting evolution for Flow
Formulas. The brand introduced an entry-level endurance mix packaged in PCR materials and equipped with a PCR scoop—now also certified gluten-free by GFCO. Flow’s recovery line is vegan, top-12 allergen-friendly, and engineered for both taste and performance. The newest addition, Flow Formulas Endurance Chews, has quickly become a fan favorite for delivering convenient, balanced energy with the same optimized glucose-to-fructose ratio that defines the company’s flagship drink mix.
Fueling with Flow Formulas is about more than sustained energy—it’s about feeling strong, confident, and connected while doing what you love. Whether summiting Colorado 14ers, pushing through a long ride, or chasing a new personal best, Flow products are crafted to help athletes go farther, recover faster, and stay in the Flow.
Flow Formulas proudly supports a growing community of cyclists, runners, and outdoor enthusiasts nationwide. Learn more or find products online and in stores across the country, and connect with the Flow community on Instagram, Facebook, and learn more on their website.
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