Ahead of the curve on the high-carbohydrate fueling trend, Flow Formulas helps athletes consume higher carb loads efficiently while minimizing gastrointestinal discomfort. Every product is precision-designed to deliver sustained energy without compromise, empowering endurance athletes to perform at their peak during intense competition or long pursuits. Over the years, Flow Formulas has been the choice of top cyclists and endurance athletes, including Dylan Johnson, Jeremiah Bishop, Lauren De Crescenzo, Ian Boswell, Stefano Barberi, and Deanna Mayles—each drawn to the brand’s integrity, transparency, and high-level performance outcomes.
Sustainability is integral to Flow Formulas’
philosophy of respect—for the athlete, the planet, and the sport. The company incorporates post-consumer recycled (PCR) packaging, reusable tubes, flasks to use with their powdered customizable gel mix, and continually researches greener materials like seaweed-based flexible films for future packaging innovations. This commitment reflects Flow’s core values of love, respect, and excellence: love which incorporates inclusivity and community, respect for people and nature, and an unending pursuit of excellence in flavor, function, and customer experience.
2025 marks an exciting evolution for Flow
Formulas. The brand introduced an entry-level endurance mix packaged in PCR materials and equipped with a PCR scoop—now also certified gluten-free by GFCO. Flow’s recovery line is vegan, top-12 allergen-friendly, and engineered for both taste and performance. The newest addition, Flow Formulas Endurance Chews, has quickly become a fan favorite for delivering convenient, balanced energy with the same optimized glucose-to-fructose ratio that defines the company’s flagship drink mix.
Fueling with Flow Formulas is about more than sustained energy—it’s about feeling strong, confident, and connected while doing what you love. Whether summiting Colorado 14ers, pushing through a long ride, or chasing a new personal best, Flow products are crafted to help athletes go farther, recover faster, and stay in the Flow.
Flow Formulas proudly supports a growing community of cyclists, runners, and outdoor enthusiasts nationwide. Learn more or find products online and in stores across the country, and connect with the Flow community on Instagram, Facebook, and learn more on their website.
Admit it, you started to read that title to the tune of Paul Simon’s “50 Ways to Leave Your Lover”. At AvidCyclist.com, we believe the bike is a passport —
In 2024, Bicycle Colorado adopted Public Policy Principles to guide our decision on which policies to champion, support, or oppose. One of these principles is adopting land use policies that support safe active
Last year’s Ride for Magnus was unforgettable. Over 4,300 of you from 48 states and 24 countries showed up to honor Magnus and every life lost to road violence. It
While we are just catching our breath as the 2025 cycling and riding season is winding down, many event managers and management companies are already gearing up for 2026. Gemini
Most cyclists know, or think they can answer questions related to, the history and fun facts about cyclists, and cycling. Who was the first American to win the Tour de
This is for you. Let’s ride some bikes. Grassroots Gravel is for everyone. Founded by a Pueblo Local, Adam Davidson, Grassroots enters its 3rd year. If you look at this event, how
