
Shimano Fuels Advocacy Efforts In Europe
Shimano Europe has announced the relaunch of its State of the Nation report; a comprehensive study designed to inform, inspire, and highlight the company’s advocacy projects across Europe. Shimano, one
Mike’s Bikes, the California retailer acquired by Pon.Bike last August, has bought the four-store Elevation Cycles chain in the Denver area.
Elevation Cycles, founded in 2012, has long been closely associated with Trek. A former Trek employee and his partners founded the chain in 2012 with the help of Trek. The chain began with the acquisition of a former Bicycle Pedal’r store in Highlands Ranch. Read the full article at Bicycle Retailer

Shimano Europe has announced the relaunch of its State of the Nation report; a comprehensive study designed to inform, inspire, and highlight the company’s advocacy projects across Europe. Shimano, one

The bicycle industry has experienced a turbulent journey over the past few years. According to a recent study by investment specialists from Houlihan Lokey and Kearney, the industry is now

Cycling is a beautiful contradiction. It’s a sport of numbers—watts, miles, cadence, elevation—but it’s also a simple pleasure: two wheels, open road, and the rhythm of your breath. Somewhere between

By Tom Danielson, Owner and Coach-CINCH Cycling Do you ever get back from a ride and have no idea what to eat? You’re dazed, you’re tired, and your brain is doing that

By Tom Danielson, Owner and Coach-CINCH Cycling Stop Obsessing Over Carbs Per Hour and Start Obsessing About This! In cycling right now, everyone is obsessed with carbs per hour. 90g per hour.

By Tom Danielson, Owner and Coach-CINCH Cycling This past weekend I spent some time in a fast group doing paceline work in extremely windy conditions. It was one of those